Learning styles: a diagnostic study at the University Center for Economic Administrative Sciences, at the University of Guadalajara

Author: Heriberto de Jesús Domínguez Rodríguez, Jorge Alberto Gutiérrez Limón, Manuel Llontop Pisfil, David Villalobos Torres y Jean Claude Delva Exume
Abstract: This research analyzes the use of learning styles in different university majors and their relationship with the academic performance of entering students in the 2014-A academic year, at the University Center for Economic and Administrative Sciences, University of Guadalajara. The research hypotheses contrast
in multivariate and discriminant function analysis with a sample of 338 students who responded to the Honey-Alonso Learning styles (chaea) Questionnaires. The research provides a descriptive analysis of the different learning styles, and reveals moderate
preferences among students. In general, the male students showed a greater preference for the Active and Pragmatic learning styles. In addition, there were statistically significant differences with regard to the Theoretical and the Pragmatic styles; students undergoing degrees in tourism showed a preference for the former, while the marketing
students preferred the later.